Senior Product Designer · New York, NY

MIGUEL
TORO

Craft-driven design for
systems that scale.

I turn complex product problems into clear, scalable experiences and more efficient ways of working. I connect strategy, UX, systems, and delivery to reduce ambiguity, strengthen execution, and create solutions that stay clear as complexity grows.

View Work
Product Strategy
Guitar & Live Music
Systems Thinking
Interaction Design
Sudoku Problem Solver
Accessibility
Product Discovery
LEGO Systems Architect
User Research
Cross-Functional Leadership
Design Systems
Curious by Default
Product Strategy
Guitar & Live Music
Systems Thinking
Interaction Design
Sudoku Problem Solver
Accessibility
Product Discovery
LEGO Systems Architect
User Research
Cross-Functional Leadership
Design Systems
Curious by Default
Selected Work

End-to-end
ownership

Selected work shaped by real constraints, collaboration, and decisions that held up through delivery.

ASCAP CONNECTIONS

Built for music creators, ASCAP Connections makes professional networking more intentional through verified identity, privacy controls, and relevant context.

ASCAP SOUND ADVICE

Sound Advice brings ASCAP's music education content into a clearer, scalable hub with reusable components and governance that teams can maintain without design drift.

BLUECORE
WEBSITE

Bluecore's marketing site was restructured to clarify the platform, strengthen page hierarchy, and establish reusable patterns for future growth.

RELAY
DELIVERY

For restaurant teams working under time pressure, Relay makes order status, prioritization, and support actions easier to understand and act on.

L'ORÉAL
MAKEUP AI

This facial-analysis prototype explored how personalization, inclusivity, and user control can make AI-generated makeup recommendations clearer and more trustworthy.

About

The designer
behind the work

I design products that make complexity feel manageable. My work sits between product strategy, user experience, systems thinking, and execution, turning ambiguity into clear decisions, scalable systems, and more efficient ways of working.

At ASCAP, I lead end-to-end design across mobile and web initiatives, working closely with product, engineering, vendors, legal, and marketing. I'm especially interested in ambiguous problems where the work is not just designing a screen, but defining the system, clarifying the decision, and making the experience easier to build and maintain.

AI has expanded how I explore, prototype, and evaluate ideas, but the value still comes from knowing what problem is worth solving and what should actually ship.

That same curiosity follows me outside work. I'm drawn to things I can understand, build, or untangle, which is probably the same reason a Sudoku can keep me around twenty minutes longer than I planned.

Experience

  • June 2024–
    Present
    Senior Product Designer
    ASCAP · New York, NY
  • 2023—24
    Product Designer
    Freelance · New York, NY
  • 2021—23
    Digital Designer, UX/UI Focus
    Bluecore · New York, NY
  • 2019—21
    UX/UI Designer
    Freelance · New York, NY
  • 2018—19
    Junior Designer
    Alkosto S.A. · Bogotá, Colombia
  • 2016—18
    Product Designer
    Freelance · Bogotá, Colombia
How I Work

Process as
practice

Design is decision-making under constraints. My process is built to reduce ambiguity, align teams, protect quality, and leave behind systems that make the next decision easier.

01
DIAGNOSE

I start with research, heuristics, behavioral data, and context to separate symptoms from the actual problem.

02
ALIGN

I make the problem, constraints, tradeoffs, and success criteria explicit before execution introduces more ambiguity.

03
BUILD

I design the experience and the system around it: flows, components, states, edge cases, responsive behavior, and the guidance needed to build it well.

04
PROVE

I validate through testing, analytics, QA, and post-launch evidence, then use what we learn to improve both the product and the process.

Find me

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